Victoria Neely’s Squidoo Diary

Depending on what you’re writing about, adding links to authority sites adds credence to your lens. This is especially good if you’re writing about health topics, or if you’re covering something that was recently reported in the news.

There are a lot of articles and websites that just say stuff without citing their sources or giving concrete examples. Doing the opposite will make you look like that much more of an authority. That’s part of why Wikipedia does so well. You’ll usually find at least a handful of supporting links at the bottom of each Wikipedia entry.